We believe every voice deserves to be heard.
LoopSync was born from a simple observation: the most important things in an organization are often the things no one feels safe saying out loud. We're changing that.
It started with a question no one was asking.
In 2024, Nick Bonniksen and Rocky Bunker noticed something that bothered them about the employee engagement industry: every tool on the market was built for managers, not for the people actually giving feedback.
Surveys were long, identifiable, and ignored. Open-door policies were well-intentioned but rarely used. Exit interviews came too late. The result? Organizations were flying blind — making decisions based on incomplete data while their best people quietly walked out the door.
They asked a different question: What if feedback was as easy as texting a friend? What if it was truly anonymous — not "we promise we won't look" anonymous, but architecturally impossible to trace? What if insights surfaced in real-time, not quarterly?
That question became LoopSync. And the answer became Coro — an AI-powered SMS bot that makes honest conversation the default, not the exception.
Give every voice a safe place to land — and every leader the clarity to act.
The principles that guide everything we build.
These aren't aspirational statements on a wall. They're the decision-making framework behind every line of code, every product choice, and every conversation with our customers.
Privacy First
Every architectural decision starts with one question: does this protect the person sharing feedback? If the answer is no, we don't build it.
Trust by Design
Trust isn't a feature — it's the foundation. Our escrow model ensures employee identities are never linked to feedback, not even by us.
Radical Transparency
We believe leaders deserve to see the truth about their organizations. And employees deserve to share it without fear.
Simplicity Wins
No apps to download. No accounts to create. No training sessions. If it takes more than 2 minutes to set up, we've failed.
Meet the founders.
Two people who got tired of watching great organizations lose great people to problems that could have been solved — if only someone had been listening.
Nick Bonniksen
Co-Founder & CEO
Nick spent years in business operations and leadership, where he witnessed firsthand how silence erodes organizational culture. He saw talented employees leave without ever sharing what was wrong, and leaders making decisions based on incomplete information.
His vision for LoopSync is simple: create the most trusted feedback channel in the world — one where honesty is the default, not the exception.
"Every customer deserves to be heard. Every employee deserves a healthy environment. Every leader deserves to stay in the Loop."
Rocky Bunker
Co-Founder
Rocky brings deep expertise in technology and product development to LoopSync. His background in building secure, scalable systems shaped the platform's zero-knowledge architecture — ensuring that anonymity isn't just a promise, but a technical guarantee.
He's obsessed with making complex technology feel effortless. The fact that LoopSync works via simple SMS — no apps, no accounts, no friction — is a direct reflection of his product philosophy.
"We built LoopSync because we saw too many organizations lose great people to problems that could have been solved — if only someone had been listening. We're changing that."
From idea to impact.
Every milestone brings us closer to a world where honest feedback is the norm, not the exception.
The Idea
Nick and Rocky identify a fundamental gap in employee feedback — traditional surveys fail because they lack anonymity and accessibility.
The feedback industry is broken.
Traditional tools were built for a different era. LoopSync is built for how people actually communicate today.
of employees who quit never told anyone why. They didn't feel safe enough to speak up.
of what matters is missed by annual reviews. Quarterly surveys are too slow. Real problems need real-time data.
employee engagement software market by 2034. The opportunity to reimagine feedback is massive — and urgent.
Ready to build a culture of trust?
Join the organizations that are choosing honesty over silence. LoopSync is ready when you are — setup takes less than 2 minutes.
Syncing culture starts with listening early.
LoopSync closes the blind spots. See what you're missing before it's too late. Get started in under 2 minutes.
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